Economic Valuation of Santolo Beach Tourism in Garut Regency West Java

This study aimed to estimate the economic value of Santolo Beach tourism area. This research conducted from December 2019 until January 2020. The method used in this research is survey method with accidental sampling as the data collecting technique. Travel Cost Method and Contingent Valuation Method applied to estimate Santolo Beach's economic value. The factors influenced the number of visits and Willingness to Pay value identified by multiple linear regression. The results of the research showed that the economic value of Santolo Beach with the Travel Cost Method is IDR 114.26 Billion per year for the linear model and IDR 177.79 Billion per year for the semi-log model while the result from the Contingent Valuation Method is IDR 3.65 Billion per year. The factors that influence the number of visits in the linear model are travel costs, income, education, and distance while in the semi-log model is distance. The variables that influence the value of visitors' Willingness to Pay are income and education for both the linear model and the semi-log model.