Items where Author is "Rodrigues, Ivo"

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Rodrigues, Ivo and Lopes, João M. and Borges, Ana and Oliveira, José and Oliveira, Márcio (2021) How Can Gamified Applications Drive Engagement and Brand Attitude? The Case of Nike Run Club Application. Administrative Sciences, 11 (3). p. 92. ISSN 2076-3387

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